Counter-Strike News mouz's CEO on partnering with Vodafone Germany: 'It is a big step for mousesports, but also for the esports scene in general, especially in Germany'


Vodafone Germany has become the head sponsor and telecommunications partner for mousesports, according to a press release from the organization's advertising agency Jung von Matt/sports.

“In Vodafone, we have found a strong and attractive brand that shares our passion and wants to shape the growth of mousesports and esports together," CEO of mousesports Cengiz Tüylü said in the press release. "Connectivity is the lifeblood of esports and we are glad to not only have gained the best, but also the internationally most renowned partner.”

Content and activation will be planned around the sponsorship, while the Vodafone brand will be displayed on the front of mouz's CS:GO, Dota 2, Street Fighter V and Vainglory jerseys. The partnership also comes about a week after the team announced a sponsorship deal with Dr. Pepper.

Speaking with theScore esports about their recent sponsorships, Tüylü touched on non-endemic partners and what it means for his organization.

I believe this is one of the biggest non-endemic investments into mousesports ever, how big of a milestone is this for the organization?

It is a big step for mousesports, but also for the esports scene in general, especially in Germany. It shows once again how far we have come with esports and how many prejudice we have overcome.

Everyone at mousesports puts in a lot of effort and passion and that's what makes a partnership like this possible. We are extremely proud to partner up with Vodafone!

How much of a factor was the Jung von Matt Group in this sponsor acquisition? Is their main focus non-endemic sponsorship?

For sure JvM/sports has been quite a factor. They have been learning very quickly about our market and came up with a lot of good ideas throughout our partnership. We are very happy to have a partner like JvM/sports who understands not only esports, but also the way how blue chip brands think, which makes it easier for them to translate both worlds into actions.

We are not looking for a quick payday from non-endemic partners, together we want to grow the mousesports brand and cement our status as Germany's number one gaming team. While our first step together was to find suitable non-endemic partners for us, I don't see any reason why we wouldn't reach out to endemic partners as well.

What exactly is entailed in this partnership other than branding on the jersey? Will all the mouz players/employees be given company phones?

I certainly hope so. Kidding aside, Vodafone actually already implied that they were happy to provide our players with company phones.

The key for us will be to activate this partnership in the best possible ways. Most of the activations will be digital, but some may happen at very special places. JvM is currently drafting some crazy ideas and we have a small joint office space at the JvM/sports HQ, so we are very involved in the process and can't wait to get the first campaigns started.

mouz used to have a presence in League of Legends’ LCS and Overwatch, but no longer do. However, with both moving towards a franchising model, how interested are you in those prospects?

We are really happy with the portfolio we have at mousesports right now. Adding to our traditional focus on CS:GO, we just recently signed a Dota 2 squad and made our first very successful steps in the fighting game community. With Vainglory we are also working in mobile esports for over a year now.

We have no plans for another Overwatch team at this point. As always, we will monitor the landscape and evaluate what games are best for mousesports.

Personally, I'm looking forward to what id Software is going to do with Quake Champions — I would love to see the likes of Cooller [Anton "COOLLER" Singov], rapha [Shane "rapha" Hendrixson], Cypher [Alexei "cYpheR" Yanushevsky], etc. battling it out again on the big stage.

Any final thoughts? What else we can look forward to from you and mouz?

I haven't been this excited for a summer season in a while. Together with our partners we have a lot of very cool stuff planned for our fans in the coming month. Most importantly we have a very promising CS:GO division again and can't wait for the next tournaments. ESL Pro League in Dallas followed by DreamHack Summer and our "home Grand Prix" at ESL One Cologne 2017.

After that, it's hopefully Major time for us and once that is done The International 2017 for Dota 2 is around the corner; I could keep going. It's going to be great for fans and the team alike.

This interview was edited and condensed for clarity.

Dennis "Tarmanydyn" Gonzales is a news editor for theScore esports who enjoys whiskey, D&D and first-picking Abaddon Slardar Clinkz Medusa Oracle a P90 my Souvenir Negev Discipline Priest Pharah. You can follow him on Twitter.

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